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121.
Brandwashed : os truques de marketing que as empresas usam para manipular as nossas mentes / Martiin Lindstrom ; trad. Rita Figueiredo Book Publication Lisboa : GestãoPlus, 2012 Description 308 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1).

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122.
Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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123.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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124.
Le marketing et ses secrets / Michel Badoc e Benoît Mariotte Book Publication Paris : Les éditions d'organisation, 1994 Description 63 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1).

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125.
50 fiches pour comprendre le marketing / Bernard Perconte Book Publication [França] : Bréal, 2008 Description 160 p. : il. ; 24 cm. LocationBiblioteca IADE-UE Availability Available (1).

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126.
Strategic marketing management / Carol H. Anderson, Julian W. Vincze Book Publication Boston : Houghton Mifflin Company, 2004 Description xxxiii, 863 p [I-11] LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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127.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2010 Description 279 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1). Checked out (1).

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128.
Plano de marketing / Eder Polizei Book Publication São Paulo : Pioneira Thomson Learning, 2005 Description xiv, 135 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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129.
Managing services : marketing, operations and human resources / Christopher H. Lovelock Book Publication New Jersey : Prentice-Hall, cop. 1992 Description xvi, 472 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (4).

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130.
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Estratégias de marketing para o enoturismo português / António José da Silva Pina Article Analítico Cogitur, Ano III (2010) n.º 3, pp. 21-37 LocationBiblioteca Universidade Europeia (Lispólis) Availability Reference (1).

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131.
Marketing places : attrating investment, industry and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein Book Publication New York : The Free Press, 1993 Description vii, 388 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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132.
Guerrilla marketing remix / Jay Conrad Levinson, Jeannie Levinson ; forew. Seth Godin Book Publication [Irvine] : Entrepreneur Press, cop. 2011 Description vii, 464 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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133.
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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134.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson Book Publication New Jersey : Prentice Hall, 2001 Description XIII, 729 p. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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135.
Marketing management and strategy / Peter Doyle, Phil Stern Book Publication New York : Prentice Hall, 2006 Description xii, 446 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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136.
O marketing com sucesso : identificar oportunidades, compreender os clientes, planear para o lucro, estratégias eficazes / E. Davies / B. J. Davies ; Manuela Madureira, trad. Book Publication Lisboa : Editorial Presença, 1993 Description 85 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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137.
Marketing : as artes de uma ciência / Maria do Céu Amaral Book Publication Lisboa : Assessoria Técnica de Informação e Documentação,, 1995 Description 142 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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138.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney Book Publication Boston : Irwin/McGraw-Hill, cop. 2001 Description XXIV, 776 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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139.
Marketing para mulheres : como entender e aumentar sua participação no maior segmento do mercado / Martha Barletta ; trad. Ricardo Bastos Vieira Book Publication Rio de Janeiro : Elsevier, cop. 2006 Description 229 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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140.
Marketing de guerra / Al Ries, Jack Trout ; trad. Lars Gustav Erik Unonius ; rev. Francisco Alberto Madia de Souza Book Publication São Paulo : McGraw-Hill, 1990 Description v. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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