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1. New marketing strategies : evolving flexible processes to fit market circumstance / Ian Chastin Book Publication London : Sage, 1999 Description VI, 199 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Marketing strategies : A twenty-first century approach / Ashok Ranchhod ; with contribuitions from Julie Tinson and Claire Gauzente Book Publication Harlow : Pearson Education, 2004 Description XVII, 239 p. LocationBiblioteca IPAM Porto Availability Available (1).

3. Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché Book Publication Chicago : Irwin, 1995 Description XXIV, 392 p. LocationBiblioteca IPAM Porto Availability Available (1).

4. Contemporary strategic marketing : Ross Brennan... [et al.] Book Publication New York : Palgrave Macmillan, 2008 Description XXIV, 462 p LocationBiblioteca IPAM Porto Availability Available (1).

5. Segmentation marketing : new methods for capturing business markets / John Berrigan, Carl Finkbeiner ; Shel Feldman, colab. Book Publication New York : Harper Business, 1992 Description XXVII, 270 p. LocationBiblioteca IPAM Porto Availability Available (1).

6. Marketing strategies for the new economy / Lars Tvede, Peter Ohnemus Book Publication Chichester : John Wiley Sons, 2001 Description X, 246 p. LocationBiblioteca IPAM Porto Availability Available (1).

7. Marketing estrategico : un texto universitario con vision eminentemente practica / Luis de Borja Solé, Fernando Casado Juan ; prol. Jaime Gil Aluja Book Publication Barcelona : Hispano Europea, 1989 Description 519 p. LocationBiblioteca IPAM Porto Availability Reference (1).

8. Strategic marketing : in the customer driven organization / Frank Bradley Book Publication Chichester : Wiley, 2003 Description XV, 287 p. LocationBiblioteca IPAM Porto Availability Available (1).

9. Marketing e venda : prática com teoria e base científica / Mário de Noronha, Joseph Cangemi Book Publication Lisboa : Clássica, 1992 Description 192 p. LocationBiblioteca IPAM Porto Availability Reference (1).

10. Os manipuladores : o marketing no mundo actual / Jeffrey Robinson ; J. Farinha Santos Tavares, trad. Book Publication Lisboa : Livros do Brasil, 1999 Description 279 p LocationBiblioteca IPAM Porto Availability Available (2).

11. Strategic marketing management cases / David W. Cravens, Charles W. Lamb Jr., Victoria L. Crittenden Book Publication Chicago : Irwin, 1996 Description XVI, 714 p. LocationBiblioteca IPAM Porto Availability Available (1).

12. Segmentation and positioning for strategic marketing decisions / James H. Myers Book Publication Chicago : American Marketing Association, 1996 Description XIII, 358 p. LocationBiblioteca IPAM Porto Availability Available (1).

13. Competitive Marketing : a strategic approach / John O'Shaughnessy Book Publication Boston : Unwin Hyman, 1990 Description 460 p. LocationBiblioteca IPAM Porto Availability Available (1).

14. A arte do marketing estratégico / Arnold Weissman ; Jacqueline Medeiros, trad. Book Publication Mem Martins : Edições Cetop, 2000 Description 206 p. LocationBiblioteca IPAM Porto Availability Available (1).

15. Criação de valor para o cliente / Michel H. Montebello ; tradução Herlândina Ribeiro Book Publication Lisboa : Monitor, 2003 Description IX, 210 p. LocationBiblioteca IPAM Porto Availability Available (1).

16. Strategic market management / David A. Aaker Book Publication New Jersey : John Wiley Sons, 2005 Description XII, 356 p. LocationBiblioteca IPAM Porto Availability Available (1).

17. Marketing strategy : the challenge of the external environment / David Mercer Book Publication London : SAGE, The Open University, 1998 Description VIII, 325 p. LocationBiblioteca IPAM Porto Availability Available (1).

18. Como Promover o seu negócio (e a si próprio!) Book Publication Queluz de Baixo : Expansão Económica, 2000 Description 60 p. LocationBiblioteca IPAM Porto Availability Available (1).

19. Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1985 Description XXI, 682 p. LocationBiblioteca IPAM Porto Availability Reference (1).

20. Strategic Marketing / Todd A. Mooradian ; kurt Matzler; Lawrence J. Ring Book Publication New Jersey : Pearson Education, 2012 Description XXIV, 384 p. LocationBiblioteca IPAM Porto Availability Available (1).