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21.
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La publicité : principes et méthodes / Jean-Claude Dastot Book Publication [S.l.] : Gérard & Cº, 1973 Description 287 p. ; 19 cm LocationBiblioteca IADE-UE Availability Reference (1).

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22.
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Em defesa da função publicitária da marca / Hugo Lança ; Instituto Superior de Contabilidade e Administração do Porto, prop. Article Analítico Revista de Ciências Empresariais e Jurídicas, nº 17 LocationBiblioteca IPAM Porto Availability Reference (1).

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23.
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Quem é quem na publicidade Periodical Publication Lisboa : Ediforma, [1985?]- LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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24.
Propaganda : teoria, técnica e prática / Armando Sant'Ana Book Publication São Paulo : Pioneira, 1998 Description xviii, 469 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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25.
Channels of desire : mass images and the shaping of American consciousness / Stuart Ewen, Elizabeth Ewen Book Publication Minnesota : University of Minnesota Press, 1997 LocationBiblioteca IADE-UE Availability Available (1).

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26.
Propaganda e promoção : aspectos complementares da comunicação integrada de marketing / Terence A. Shimp ; trad. Luciana de Oliveira da Rocha Book Publication Porto Alegre : Bookman, 2002 Description XXVII; 539 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

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27.
La influencia de la publicidad en el consumo de cerveza / Juan A. Gimeno Ullastres, Juan E. Castañeda Fernández, Carolina Navarro Ruiz Book Publication Madrid : Universidad Nacional de Educación a Distancia, 2006 Description 73 p. LocationBiblioteca IADE-UE Availability Available (1).

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28.
Satisfaction guaranteed : the making of the American mass market / Susan Strasser Book Publication New York : Pantheon Books, imp. 1990 Description 339 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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29.
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APAN notícias Periodical Publication Lisboa : APAN- Associação Portuguesa de Anunciantes, 1996- Description ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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30.
A propósito de la publicidad / Carlos Pajuelo de Arcos Book Publication Valencia : Fundación Universitaria San Pablo C.E.U., 1999 Description 331 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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31.
Estratégias e discursos da publicidade / Francisco Rui Cádima Book Publication Lisboa : Vega, 1997 Description 160 p. ; 21 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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32.
La publicité selon Ogilvy / David Ogilvy ; trad. Elie Vannier Book Publication Paris : Dunod, 1984 Description 224 p. : il. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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33.
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Publicidade para o público / por F. de Carvalho Henriques Book Publication Cenda Nova : Bertrand, [197-?] Description 181 p. ; 18 cm LocationBiblioteca IADE-UE Availability Reference (1).

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34.
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Best of Ogilvy 3 / Tham Khai Meng... [et al.] E-resource Publication [S.l.] : Ogilvy, 2012 Description 153 p. : il. ; 30 cm + 1 DVD LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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35.
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Coca-Cola com todos Article Analítico Briefing, Nº 20 (Abril 2011), p. 12 LocationBiblioteca IADE-UE Availability Available (1).

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36.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij Book Publication Thounsand Oaks : Sage, cop. 1998 Description XX, 315 p. LocationBiblioteca IPAM Porto Availability Available (1).

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37.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear Book Publication Boston : Irwin McGraw-Hill, cop. 1994 Description XV, 624 p. LocationBiblioteca IPAM Porto Availability Available (1).

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38.
Advertising management / Rajeev Batra, John G. Myers, david A. Aaker Book Publication New Jersey : Prentice Hall, cop. 1996 Description XIV, 754 p. LocationBiblioteca IPAM Porto Availability Available (1).

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39.
Na pele de quem paga : o cliente tem sempre razão? / Rodolfo Lima Martensen ; org. Julio Pimentel ; rev. Marcia Menin Book Publication São Paulo : ESPM : Referência, 2005 Description 203 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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40.
Hegarty on advertising : turning intelligence into magic / John Hegarty Book Publication London : Thames & Hudson, 2011 Description 224 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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