|
161.
|
Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising / Hermann Vaske ; forewords by Keith Reinhard, Marcelo Serpa and Joe Pytka
Book
Publication
Berlin : Die Gestalten Verlag, 2001
Description
377 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
162.
|
Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison
Book
Publication
Lincolnwood : NTC Business Books, cop. 1995
Description
155 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
163.
|
A publicidade moderna / J. Martins Lampreia
Book
Publication
Lisboa : Presença, imp. 1983
Description
190 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (3).
|
|
164.
|
Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru
Book
Publication
New York : Wiley, cop. 1996
Description
239 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
|
|
165.
|
Communication Arts : advertising annual 38 / editor and designer Patrick Coyne
Book
Publication
Palo Alto, Cal. : Coyne & Blanchard, 1997
Description
330 p :
il. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
166.
|
El espot publicitario : las metamorfosis del deseo / Jesús González Requena, Amaya Ortiz de Zárate
Book
Publication
Madrid : Catedra, 1995
Description
175 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
167.
|
La publicité / Armand Dayan
Book
Publication
Paris : Presses Universitaires de France, 1985
Description
127 p. ;
18 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
168.
|
Cinema e publicidade : cenas de um casamento perfeito / Roselita Lopes de Almeida Freitas
Article
Analítico
Avanca: Cinema 2013,
p. 515-520
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
169.
|
Publimondial : revue internationale des arts graphiques et des techniques publicitaires / dir. M. André Roulleaux
Periodical
Publication
Paris : Art et Publications, 1947-
Description
;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
170.
|
Uma nova expressão da empresa
Article
Analítico
Gráfica 70,
1,
p. 43-45
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
171.
|
Revista da ESPM / propr. Escola Superior de Propaganda e Marketing ; ed. J. Roberto Whitaker Penteado
Periodical
Publication
São Paulo : ESPM, 1994-
Description
;
30 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
172.
|
Publicidad creativa : ideas y técnicas de las mejores campañas internacionales / Mario Pricken
Book
Publication
Barcelona : Gustavo Gili, 2009
Description
255 p. :
il. ;
29 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
173.
|
Creative review : advertising, design and visual culture / ed. Patrick Burgoyne
Periodical
Publication
London : Centaur Media, 1980?-
Description
;
25x25 cm
LocationBiblioteca IADE-UE
Availability
Reference (9).
|
|
174.
|
Meios & Publicidade / dir. Carla Borges Ferreira ; prop. Workmedia
Periodical
Publication
Lisboa : Workmedia, 1998-
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Lisboa
Availability
Available (75).
Reference (675).
|
|
175.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
Book
Publication
Boston : Irwin McGraw-Hill, cop. 1998
Description
XXII, 762 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
176.
|
Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing / José Martí Parreño, Rafael Currás Pérez, Isabel Sánchez García
Article
Analítico
Cuadernos de Gestión,
vol.12, n.º 2,
pp. 43-58
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
177.
|
Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp
Book
Publication
New Jersey : Prentice-Hall, 1992
Description
XVII, 681 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
178.
|
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany
Book
Publication
Belmont : Waddsworth Publishing Company/ITP, 1998
Description
322 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
179.
|
How to plan advertising ; ed. Alan Cooper
Book
Publication
London : Cassell, 1997
Description
xvii, 201 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
180.
|
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems / Daniel S. Janal
Book
Publication
New York : Van Nostrand Reinhold, 1995
Description
XXVIII, 370 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|