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161. Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising / Hermann Vaske ; forewords by Keith Reinhard, Marcelo Serpa and Joe Pytka Book Publication Berlin : Die Gestalten Verlag, 2001 Description 377 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).

162. Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison Book Publication Lincolnwood : NTC Business Books, cop. 1995 Description 155 p. LocationBiblioteca IADE-UE Availability Available (1).

163. A publicidade moderna / J. Martins Lampreia Book Publication Lisboa : Presença, imp. 1983 Description 190 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Available (3).

164. Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru Book Publication New York : Wiley, cop. 1996 Description 239 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

165. Communication Arts : advertising annual 38 / editor and designer Patrick Coyne Book Publication Palo Alto, Cal. : Coyne & Blanchard, 1997 Description 330 p : il. ; 28 cm LocationBiblioteca IADE-UE Availability Reference (1).

166. El espot publicitario : las metamorfosis del deseo / Jesús González Requena, Amaya Ortiz de Zárate Book Publication Madrid : Catedra, 1995 Description 175 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Reference (1).

167. La publicité / Armand Dayan Book Publication Paris : Presses Universitaires de France, 1985 Description 127 p. ; 18 cm LocationBiblioteca IADE-UE Availability Reference (1).

168. Cinema e publicidade : cenas de um casamento perfeito / Roselita Lopes de Almeida Freitas Article Analítico Avanca: Cinema 2013, p. 515-520 LocationBiblioteca IADE-UE Availability Available (1).

169. Publimondial : revue internationale des arts graphiques et des techniques publicitaires / dir. M. André Roulleaux Periodical Publication Paris : Art et Publications, 1947- Description ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

170. Uma nova expressão da empresa Article Analítico Gráfica 70, 1, p. 43-45 LocationBiblioteca IADE-UE Availability Available (1).

171. Revista da ESPM / propr. Escola Superior de Propaganda e Marketing ; ed. J. Roberto Whitaker Penteado Periodical Publication São Paulo : ESPM, 1994- Description ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

172. Publicidad creativa : ideas y técnicas de las mejores campañas internacionales / Mario Pricken Book Publication Barcelona : Gustavo Gili, 2009 Description 255 p. : il. ; 29 cm LocationBiblioteca IADE-UE Availability Available (1).

173. Creative review : advertising, design and visual culture / ed. Patrick Burgoyne Periodical Publication London : Centaur Media, 1980?- Description ; 25x25 cm LocationBiblioteca IADE-UE Availability Reference (9).

174. Meios & Publicidade / dir. Carla Borges Ferreira ; prop. Workmedia Periodical Publication Lisboa : Workmedia, 1998- LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Lisboa Availability Available (75). Reference (675).

175. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch Book Publication Boston : Irwin McGraw-Hill, cop. 1998 Description XXII, 762 p. LocationBiblioteca IPAM Porto Availability Reference (1).

176. Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing / José Martí Parreño, Rafael Currás Pérez, Isabel Sánchez García Article Analítico Cuadernos de Gestión, vol.12, n.º 2, pp. 43-58 LocationBiblioteca IPAM Porto Availability Reference (1).

177. Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp Book Publication New Jersey : Prentice-Hall, 1992 Description XVII, 681 p. LocationBiblioteca IPAM Porto Availability Available (1).

178. Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany Book Publication Belmont : Waddsworth Publishing Company/ITP, 1998 Description 322 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

179. How to plan advertising ; ed. Alan Cooper Book Publication London : Cassell, 1997 Description xvii, 201 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

180. Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems / Daniel S. Janal Book Publication New York : Van Nostrand Reinhold, 1995 Description XXVIII, 370 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).