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1.
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B. Seybold Book Publication London : Kogan Page, 2003 Description XXVIII, 316 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Como Promover o seu negócio (e a si próprio!) Book Publication Queluz de Baixo : Expansão Económica, 2000 Description 60 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Propaganda e promoção : aspectos complementares da comunicação integrada de marketing / Terence A. Shimp ; trad. Luciana de Oliveira da Rocha Book Publication Porto Alegre : Bookman, 2002 Description XXVII; 539 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

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4.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear Book Publication Boston : Irwin McGraw-Hill, cop. 1994 Description XV, 624 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
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Em defesa da função publicitária da marca / Hugo Lança ; Instituto Superior de Contabilidade e Administração do Porto, prop. Article Analítico Revista de Ciências Empresariais e Jurídicas, nº 17 LocationBiblioteca IPAM Porto Availability Reference (1).

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6.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij Book Publication Thounsand Oaks : Sage, cop. 1998 Description XX, 315 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Dictionary of marketing and advertising / Jerry M. Rosenberg Book Publication New York : John Wiley and Sons, 1995 Description 371 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (1). Reference (2).

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8.
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GUIMIX : guia de serviços de marketing, meios publicitários e criatividade ; dir. Pedro Oliveira Periodical Publication Lisboa : Agora Publicações, [199-?]- LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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9.
Engagement marketing : una nueva publicidade para un marketing de compromiso / José Martí, Pablo Muñoz Book Publication Madrid : Prentice Hall; Financial Times, cop. 2008 Description XVII, 264 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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10.
Os manipuladores : o marketing no mundo actual / Jeffrey Robinson ; J. Farinha Santos Tavares, trad. Book Publication Lisboa : Livros do Brasil, 1999 Description 279 p LocationBiblioteca IPAM Porto Availability Available (2).

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11.
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Revista da ESPM / ed. J. Roberto Whitaker Penteado Periodical Publication São Paulo : Escola Superior de Propaganda e Marketing, 1993- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (3).

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12.
Place promotion : the use of publicity and marketing to sell towns and regions ; ed. John R. Gold, Stephen V. Ward Book Publication Chichester : John Wiley & Sons, 1994 Description x, 268 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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13.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij Book Publication Los Angeles : Sage, 2014 Description xx, 395 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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14.
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Marketing news / dir. Jack Hollfelder Periodical Publication Chicago : American Marketing Association, [19--?]- Description : Il. ; 35 cm LocationBiblioteca IADE-UE Availability Available (1).

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15.
Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet / Daniel S. Janal Book Publication New York : John Wiley Sons, 1998 Description XIII, 450 p. LocationBiblioteca IPAM Porto Availability Available (1).

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16.
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Livro d'ouro da criatividade ; dir. James Lanham Periodical Publication Lisboa : Ediforma, [1985?]- LocationBiblioteca Universidade Europeia (QBN) Availability Available (3).

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17.
Advertising, Promotion, : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp Book Publication Ohio : Thomson, 2003 Description XXI, 650 p. LocationBiblioteca IPAM Porto Availability Available (1).

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18.
What sticks : why most advertising fails and how to guarantee yours succeeds / Rex Briggs, Greg Stuart Book Publication Chicago : Kaplan, 2006 Description 275 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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19.
Las claves de la publicidad / Mariola García Uceda Book Publication Madrid : Esic, 2001 Description 380 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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20.
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Prisma : revista de marketing, publicidade e media / dir. João Pereira Periodical Publication Lisboa : [s.n.], 1996- Description ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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