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1.
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B. Seybold Book Publication London : Kogan Page, 2003 Description XXVIII, 316 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
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Estratégias de construção de marcas portuguesas : desenvolvimento e aplicação do modelo da resposta auto-congruente à publicidade / António Joaquim Araújo de Azevedo ; Minoo Farhangmehr, orient. Book Publication Braga : Escola de Economia e Gestão, Universidade do Minho, 2003 Description XX, 575 p. LocationBiblioteca IPAM Porto Availability Reference (2).

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Em defesa da função publicitária da marca / Hugo Lança ; Instituto Superior de Contabilidade e Administração do Porto, prop. Article Analítico Revista de Ciências Empresariais e Jurídicas, nº 17 LocationBiblioteca IPAM Porto Availability Reference (1).

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4.
Living brands : collaboration + innovation = customer satisfaction / Raymond A. Nadeau Book Publication New York : McGraw-Hill, 2007 Description XXX, 302 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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5.
Brand equity and advertising : advertising's role in building strong brands / ed. by David A. Aaker, Alexander L. Biel Book Publication New Jersey : Lawrence Erlbaum Associates, 1993 Description 380 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword A.G. Lafley Book Publication New York : PowerHouse Books, 2004 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
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Lovemarks : o futuro além das marcas / Kevin Roberts ; pref. A.G. Lafley ; trad. Monica Rosenberg Book Publication São Paulo : M. Books do Brasil, 2005 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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Marketing Vendas ; Horácio Piriquito, dir. ; Pedro Ary, coord. ; Semanário Económico, prop. Book Publication Lisboa : Semanário Económico, 2000 Description 76 p., [2] f. LocationBiblioteca IPAM Porto Availability Reference (1).

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9.
Beyond disruption : changing the rules in the marketplace / Jean-Marie Dru Book Publication New York : John Wiley & Sons, cop. 2002 Description 304 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
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The direct and indirect effects of advertising spending on firm value / Amit Joshi, Dominique M. Hanssens Article Analítico Journal of marketing, 1 (January 2010), vol. 74, p. 20-33 LocationBiblioteca IADE-UE Availability Available (1).

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11.
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A publicidade na construção de grandes marcas ; org. John Philip Jones Book Publication São Paulo : Nobel, 2005 Description 430 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1).

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12.
The art of branded entertainment / ed. by P.J. Pereira Book Publication London : Peter Owen, 2018 Description 287 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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13.
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Mesuring tv content value from an advertising perspective / João Pedro de Lucena Article Analítico Senses and sensibility in Lisbon, p. 235-253 LocationBiblioteca IADE-UE Availability Available (1).

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14.
Os 4 Es de marketing e branding : evolução de conceitos e contextos até a era da marca como ativo intangível / Augusto Nascimento, Robert Lauterborn Book Publication Rio de Janeiro : Elsevier, 2007 Description 150 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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15.
A history of advertising / Stéphan Pincas, Marc Loiseau ; foreword by Maurice Lévy Book Publication London : Taschen, cop. 2008 Description 336 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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16.
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Representation matters : LGBTQI+ representation in brands’ advertising / Rita Antunes Rebelo Coimbra Lopes ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2022 Description 134 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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17.
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The unnecessity of advertising as a promotional tool to build brand awareness and brand image : a case of Lush cosmetics / Maria Carolina de Jesus Ernesto ; orient. Maria do Carmo Leal E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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18.
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A importância da marca : projeto elétrico 28 / Ana Sofia Góis Silva Alves Book Publication Lisboa : IADE-U, 2015 Description XIV, 173 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Available (1). Reference (2).

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Nuno e Nando na publicidade / Pedro Durães Article Analítico Meios e publicidade, nº 612 (04 Março 2011), p. 24-25 LocationBiblioteca IADE-UE Availability Available (1).

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JPB brand mastery / João Pedro Antunes Boavida Book Publication Lisboa : IADE, 2010 Description 111 p. : il. ; 30 cm + CV LocationBiblioteca IADE-UE Availability Reference (2).

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