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61.
Publicitor / Bernard Brochand... [et al.] Book Publication Lisboa : Dom Quixote, 1999 Description 654 p. : il. ; 26 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (Lispólis) Availability Available (6).

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62.
Afinal, o que aconteceu a Madison Avenue? : a publicidade nos anos 90 / Martin Mayer Book Publication Porto Alegre : Ortiz, 1991 Description 260 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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63.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch Book Publication Boston : Irwin, 1993 Description xviii, 836 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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64.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij Book Publication New York : Prentice Hall, 1994 Description xxii, 570 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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65.
Os 4 Es de marketing e branding : evolução de conceitos e contextos até a era da marca como ativo intangível / Augusto Nascimento, Robert Lauterborn Book Publication Rio de Janeiro : Elsevier, 2007 Description 150 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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66.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword A.G. Lafley Book Publication New York : PowerHouse Books, 2004 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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67.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2018 Description 734 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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68.
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Métodos de persuasão : uma análise aos anúncios de alojamentos locais publicados no Airbnb nas cidades do Porto e Lisboa / Francisco Faria da Rocha Varizo Reina ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 76 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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69.
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Consumer responses towards humorous advertisements employing opposing types of incongruity / Isadora Espinha Bon  ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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70.
Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden Book Publication New Jersey : Prentice Hall, cop. 1998 Description VI, 185 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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71.
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Lovemarks : o futuro além das marcas / Kevin Roberts ; pref. A.G. Lafley ; trad. Monica Rosenberg Book Publication São Paulo : M. Books do Brasil, 2005 Description 221 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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72.
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Marketing : uma ferramenta para o desenvolvimento / José Maria Campos Manzo Book Publication Rio de Janeiro : Zahar, 1974 Description 190 p. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).

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73.
Positioning : the battle for your mind / Al Ries e Jack Trout Book Publication New York : McGraw-Hill, [cop. 1981] Description 246 p ; 21 cm LocationBiblioteca IADE-UE Availability Reference (1).

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74.
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O uso da publicidade como ferramenta para a tentativa de mudança de estigmas sociais : a homofobia / Renata Jácome Sequeira Guerra Book Publication Lisboa : IADE-U, 2015 Description 122 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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75.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades Book Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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76.
O novo maximarketing / Stan Rapp, Thomas Collins ; trad. Adalberto da Silva Brito ; rev. téc. Francisco Alberto Madia de Souza Book Publication São Paulo : Makron Books, 1996 Description xix, 304 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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77.
Essentials of advertising strategy / Don E. Schultz, Stanley Tannenbaum, Anne Allison Book Publication Illinois : NTC Business Books, 1996 Description ix, 155 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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78.
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Earth-friendly graphics / ed. Sayoko Boku Book Publication Tokyo : Pie Books, 2006 Description 232 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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79.
A rádio e as indústrias culturais : estratégias de programação na transição para o digital / Paula Cordeiro Book Publication Lisboa : Livros Horizonte, 2010 Description 406 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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80.
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Kids' Power : a geração net em Portugal / Mónica Chaves... [et al.] Book Publication Corroios : Plátano, 2007 Description 199 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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