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1.
Propaganda e promoção : aspectos complementares da comunicação integrada de marketing / Terence A. Shimp ; trad. Luciana de Oliveira da Rocha Book Publication Porto Alegre : Bookman, 2002 Description XXVII; 539 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

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2.
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Marketing news / dir. Jack Hollfelder Periodical Publication Chicago : American Marketing Association, [19--?]- Description : Il. ; 35 cm LocationBiblioteca IADE-UE Availability Available (1).

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3.
Dictionary of marketing and advertising / Jerry M. Rosenberg Book Publication New York : John Wiley and Sons, 1995 Description 371 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (1). Reference (2).

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4.
What sticks : why most advertising fails and how to guarantee yours succeeds / Rex Briggs, Greg Stuart Book Publication Chicago : Kaplan, 2006 Description 275 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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5.
Las claves de la publicidad / Mariola García Uceda Book Publication Madrid : Esic, 2001 Description 380 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
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Prisma : revista de marketing, publicidade e media / dir. João Pereira Periodical Publication Lisboa : [s.n.], 1996- Description ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
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Going for gold : investigating the (non)sense of increases advertising around major sports events / Maarten J. Gijsenberg Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 2-15 LocationBiblioteca IADE-UE Availability Available (1).

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8.
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Direito do marketing e da publicidade / João M. Loureiro Book Publication Lisboa : Semanário, 1985 Description 505 p. LocationBiblioteca IADE-UE Availability Reference (2).

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9.
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Revista da ESPM / propr. Escola Superior de Propaganda e Marketing ; ed. J. Roberto Whitaker Penteado Periodical Publication São Paulo : ESPM, 1994- Description ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
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A publicidade moderna / J. Martins Lampreia Book Publication Lisboa : Presença, imp. 1983 Description 190 p. : il. ; 21 cm LocationBiblioteca IADE-UE Availability Available (3).

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11.
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O George Clooney do futebol / Daniel Sá Article Analítico Briefing, nº 19 (Março 2011), p. 4-5 LocationBiblioteca IADE-UE Availability Available (1).

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12.
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Restrições na publicidade : o caso Central de Cervejas / Rita Alexandra Mota Ferreira Nogueira ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2014 Description 138 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Reference (2).

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13.
Marketing - Publicité : avec glossaire français-anglais / Pierre Grégory ; colab. Jean-Marc Lehu Book Publication Paris : Dalloz1994 Description 123 p. ; 18 cm. LocationBiblioteca IADE-UE Availability Reference (1).

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14.
Audiências cativas? : as imagens-marca no manual escolar / Isabel Farinha Book Publication Lisboa : Livros Horizonte, 2007 Description 183 p : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

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15.
Código da publicidade : anotado / Rui Moreira Chaves Book Publication Coimbra : Livraria Almedina, 1996 Description 432 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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16.
Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru Book Publication New York : Wiley, cop. 1996 Description 239 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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17.
Beyond disruption : changing the rules in the marketplace / Jean-Marie Dru Book Publication New York : John Wiley & Sons, cop. 2002 Description 304 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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18.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente... [et al.] Book Publication Fort Worth : The Dryden Press, cop. 1996 Description xx, 363 p. LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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19.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch Book Publication Boston : McGraw-Hill, 2004 Description XIII, 779 p. : il. ; 29 cm LocationBiblioteca IADE-UE Availability Available (1).

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20.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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