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Manual de planificación de medios / Maria Angeles Gonzalez Lobo, Enrique Carrero Lopez Book Publication Madrid : ESIC Editorial, 1997 Description 519 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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Temas de introducción al marketing / Francisco Serrano Gómez Book Publication Madrid : Esic, 1997 Description 392 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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