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	1.	Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack Book Publication New Jersey : Prentice Hall, cop. 2002 Description XXVI, 638 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	2.	Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane Book Publication New Jersey : Prentice Hall, cop. 1999 Description XVIII, 716 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	3.	No cover image available Guia de Cannes 2005 : Briefing Book Publication Lisboa : Media Capital, 2005 Description 175 p. : il. ; 14 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	4.	No cover image available Some recent adverts from a young, hungry agency that's eager to do great work and will never sell to Saatchi Book Publication [S.l. : s.n., 19--?] Description [68] p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	5.	Publicidade : fundamentos, estratégicos , processos criativos, planeamento de meios e outras técnicas de comunicação / Luís Rasquilha Book Publication Lisboa : Gestãoplus, 2009 Description 263, [1] p. : il., gráf. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). 1 2 3 4 5 Place hold Add to cart (remove)
	6.	How advertising works : the role of research / ed. John Philip Jones Book Publication Thousand Oaks : Sage, cop. 1998 Description [8], 358 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	7.	Planificación y gestión de medios publicitarios / Francisco Javier Pérez-Latre Book Publication Barcelona : Editorial Ariel, 2000 Description 173 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	8.	Advertising : principles =e practice / William Wells, John Burnett, Sandra Moriarty Book Publication New Jersey : Prentice-Hall, cop. 1998 Description XXI, 731 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	9.	Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B. Seybold Book Publication London : Kogan Page, 2003 Description XXVIII, 316 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	10.	Advertising to children : concepts and controversies / ed. M. Carole Macklin, Les Carlson Book Publication Thousand Oaks : Sage, cop. 1999 Description 322 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	11.	How to succeed in advertising when all you have is talent / Laurence Minsky, Emily Thornton Calvo Book Publication Lincolnwood : NTC Business Books, 1995 Description 261 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	12.	No cover image available Guia de Cannes 2006 : Briefing Book Publication Lisboa : Media Capital, 2006 Description 207 p. : il. ; 14 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	13.	No cover image available Guia de Cannes 2004 : Briefing Book Publication Lisboa : Media Capital, 2004 Description 160 p. : il. ; 14 cm LocationBiblioteca IADE-UE Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	14.	No cover image available Estratégias de construção de marcas portuguesas : desenvolvimento e aplicação do modelo da resposta auto-congruente à publicidade / António Joaquim Araújo de Azevedo ; Minoo Farhangmehr, orient. Book Publication Braga : Escola de Economia e Gestão, Universidade do Minho, 2003 Description XX, 575 p. LocationBiblioteca IPAM Porto Availability Reference (2). 1 2 3 4 5 Add to cart (remove)
	15.	Propaganda e promoção : aspectos complementares da comunicação integrada de marketing / Terence A. Shimp ; trad. Luciana de Oliveira da Rocha Book Publication Porto Alegre : Bookman, 2002 Description XXVII; 539 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	16.	Propaganda : teoria, técnica e prática / Armando Sant'Ana Book Publication São Paulo : Pioneira, 1998 Description xviii, 469 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	17.	Channels of desire : mass images and the shaping of American consciousness / Stuart Ewen, Elizabeth Ewen Book Publication Minnesota : University of Minnesota Press, 1997 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	18.	La influencia de la publicidad en el consumo de cerveza / Juan A. Gimeno Ullastres, Juan E. Castañeda Fernández, Carolina Navarro Ruiz Book Publication Madrid : Universidad Nacional de Educación a Distancia, 2006 Description 73 p. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	19.	Como Promover o seu negócio (e a si próprio!) Book Publication Queluz de Baixo : Expansão Económica, 2000 Description 60 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	20.	Como planificar a publicidade / coord. de Don Cowley Book Publication Mem Martins : Cetop, D.L. 1991 Description 184 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)

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