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1.
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Em defesa da função publicitária da marca / Hugo Lança ; Instituto Superior de Contabilidade e Administração do Porto, prop.
Article
Analítico
Revista de Ciências Empresariais e Jurídicas,
nº 17
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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2.
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Coca-Cola com todos
Article
Analítico
Briefing,
Nº 20 (Abril 2011),
p. 12
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Going for gold : investigating the (non)sense of increases advertising around major sports events / Maarten J. Gijsenberg
Article
Analítico
International Journal of Research in Marketing,
vol. 31, nº 1 (March 2014),
p. 2-15
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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O tempo não volta para trás
Article
Analítico
Briefing,
Nº 20 (Abril 2011),
p. 25-27
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Cinema e publicidade : cenas de um casamento perfeito / Roselita Lopes de Almeida Freitas
Article
Analítico
Avanca: Cinema 2013,
p. 515-520
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Uma nova expressão da empresa
Article
Analítico
Gráfica 70,
1,
p. 43-45
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing / José Martí Parreño, Rafael Currás Pérez, Isabel Sánchez García
Article
Analítico
Cuadernos de Gestión,
vol.12, n.º 2,
pp. 43-58
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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8.
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O George Clooney do futebol / Daniel Sá
Article
Analítico
Briefing,
nº 19 (Março 2011),
p. 4-5
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Damage form corrective advertising : causes and cures / Peter R. Darke, Laurence Ashworth, Robin J.B. Ritchie
Article
Analítico
Journal of marketing,
6 (November 2008), vol. 72,
p. 81-97
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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Paradoxos de stock photography / Patrícia Proença
Article
Analítico
Desafios conceptuais para o design e a produção gráfica: 2ª conferência internacional em design e artes gráficas,
p. 234-237
LocationBiblioteca IADE-UE
Availability
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11.
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Comment : leveraging sport events over time : a comparison os sponsorship and sport event advertising / Marc Mazodier, Pascale Quester
Article
Analítico
International Journal of Research in Marketing,
vol. 31, nº 1 (March 2014),
p. 33-34
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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Mesuring tv content value from an advertising perspective / João Pedro de Lucena
Article
Analítico
Senses and sensibility in Lisbon,
p. 235-253
LocationBiblioteca IADE-UE
Availability
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13.
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The direct and indirect effects of advertising spending on firm value / Amit Joshi, Dominique M. Hanssens
Article
Analítico
Journal of marketing,
1 (January 2010), vol. 74,
p. 20-33
LocationBiblioteca IADE-UE
Availability
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14.
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Os meios publicitários em clima de recessão / João Pedro Lucena
Article
Analítico
Marketeer,
nº 179 (Junho 2011),
p. 116
LocationBiblioteca IADE-UE
Availability
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15.
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Advertising as a tool of methodology TXM : case John-John / Leandro Werner Ribeiro, Luiz Salomão Ribas Gomez
Article
Analítico
Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference,
p. 429-434
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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Auctioning keywords in online search / Jianqing Chen, De Liu, Andrew B. Whinston
Article
Analítico
Journal of marketing,
4 (July 2009), vol. 73,
p. 125-141
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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Beating the recession blues : exploring the link between family owership, strategic marketing behavior and firm performance during recessions / Saim Kashmiri, Vijay Mahajan
Article
Analítico
International Journal of Research in Marketing,
vol. 31, nº 1 (March 2014),
p. 78-93
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Does advertising spending influence media coverage of the advertiser? / Diego Rinallo, Suman Basuroy
Article
Analítico
Journal of marketing,
6 (November 2009), vol. 73,
p. 33-46
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Estrategias publicitarias eficaces en el cine en periodo de crisis / Emma Torres Romay, Diana Ramahí García
Article
Analítico
Avanca: Cinema 2013,
p. 935-943
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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The worth of product placement in successful films : an event study analysis / Michael A. Wiles, Anna Danielova
Article
Analítico
Journal of marketing,
4 (July 2009), vol. 73,
p. 44-63
LocationBiblioteca IADE-UE
Availability
Available (1).
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