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1. Em defesa da função publicitária da marca / Hugo Lança ; Instituto Superior de Contabilidade e Administração do Porto, prop. Article Analítico Revista de Ciências Empresariais e Jurídicas, nº 17 LocationBiblioteca IPAM Porto Availability Reference (1).

2. Coca-Cola com todos Article Analítico Briefing, Nº 20 (Abril 2011), p. 12 LocationBiblioteca IADE-UE Availability Available (1).

3. Going for gold : investigating the (non)sense of increases advertising around major sports events / Maarten J. Gijsenberg Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 2-15 LocationBiblioteca IADE-UE Availability Available (1).

4. O tempo não volta para trás Article Analítico Briefing, Nº 20 (Abril 2011), p. 25-27 LocationBiblioteca IADE-UE Availability Available (1).

5. Cinema e publicidade : cenas de um casamento perfeito / Roselita Lopes de Almeida Freitas Article Analítico Avanca: Cinema 2013, p. 515-520 LocationBiblioteca IADE-UE Availability Available (1).

6. Uma nova expressão da empresa Article Analítico Gráfica 70, 1, p. 43-45 LocationBiblioteca IADE-UE Availability Available (1).

7. Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing / José Martí Parreño, Rafael Currás Pérez, Isabel Sánchez García Article Analítico Cuadernos de Gestión, vol.12, n.º 2, pp. 43-58 LocationBiblioteca IPAM Porto Availability Reference (1).

8. O George Clooney do futebol / Daniel Sá Article Analítico Briefing, nº 19 (Março 2011), p. 4-5 LocationBiblioteca IADE-UE Availability Available (1).

9. Damage form corrective advertising : causes and cures / Peter R. Darke, Laurence Ashworth, Robin J.B. Ritchie Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 81-97 LocationBiblioteca IADE-UE Availability Available (1).

10. Paradoxos de stock photography / Patrícia Proença Article Analítico Desafios conceptuais para o design e a produção gráfica: 2ª conferência internacional em design e artes gráficas, p. 234-237 LocationBiblioteca IADE-UE Availability Available (1).

11. Comment : leveraging sport events over time : a comparison os sponsorship and sport event advertising / Marc Mazodier, Pascale Quester Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 33-34 LocationBiblioteca IADE-UE Availability Available (1).

12. Mesuring tv content value from an advertising perspective / João Pedro de Lucena Article Analítico Senses and sensibility in Lisbon, p. 235-253 LocationBiblioteca IADE-UE Availability Available (1).

13. The direct and indirect effects of advertising spending on firm value / Amit Joshi, Dominique M. Hanssens Article Analítico Journal of marketing, 1 (January 2010), vol. 74, p. 20-33 LocationBiblioteca IADE-UE Availability Available (1).

14. Os meios publicitários em clima de recessão / João Pedro Lucena Article Analítico Marketeer, nº 179 (Junho 2011), p. 116 LocationBiblioteca IADE-UE Availability Available (1).

15. Advertising as a tool of methodology TXM : case John-John / Leandro Werner Ribeiro, Luiz Salomão Ribas Gomez Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 429-434 LocationBiblioteca IADE-UE Availability Available (1).

16. Auctioning keywords in online search / Jianqing Chen, De Liu, Andrew B. Whinston Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 125-141 LocationBiblioteca IADE-UE Availability Available (1).

17. Beating the recession blues : exploring the link between family owership, strategic marketing behavior and firm performance during recessions / Saim Kashmiri, Vijay Mahajan Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 78-93 LocationBiblioteca IADE-UE Availability Available (1).

18. Does advertising spending influence media coverage of the advertiser? / Diego Rinallo, Suman Basuroy Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 33-46 LocationBiblioteca IADE-UE Availability Available (1).

19. Estrategias publicitarias eficaces en el cine en periodo de crisis / Emma Torres Romay, Diana Ramahí García Article Analítico Avanca: Cinema 2013, p. 935-943 LocationBiblioteca IADE-UE Availability Available (1).

20. The worth of product placement in successful films : an event study analysis / Michael A. Wiles, Anna Danielova Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 44-63 LocationBiblioteca IADE-UE Availability Available (1).