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1.
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GUIMIX : guia de serviços de marketing, meios publicitários e criatividade ; dir. Pedro Oliveira Periodical Publication Lisboa : Agora Publicações, [199-?]- LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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2.
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Revista da ESPM / ed. J. Roberto Whitaker Penteado Periodical Publication São Paulo : Escola Superior de Propaganda e Marketing, 1993- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (3).

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3.
Dictionary of marketing and advertising / Jerry M. Rosenberg Book Publication New York : John Wiley and Sons, 1995 Description 371 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (1). Reference (2).

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4.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems / Daniel S. Janal Book Publication New York : Van Nostrand Reinhold, 1995 Description XXVIII, 370 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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5.
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Livro d'ouro da criatividade ; dir. James Lanham Periodical Publication Lisboa : Ediforma, [1985?]- LocationBiblioteca Universidade Europeia (QBN) Availability Available (3).

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6.
Place promotion : the use of publicity and marketing to sell towns and regions ; ed. John R. Gold, Stephen V. Ward Book Publication Chichester : John Wiley & Sons, 1994 Description x, 268 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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7.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij Book Publication Los Angeles : Sage, 2014 Description xx, 395 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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8.
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Alterações da publicidade na banca portuguesa em resposta à restrição do crédito à habitação / Diana Roque Santos ; orient. Carlos Viana Book Publication Lisboa : IPAM, 2009 Description 61 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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9.
Audiências cativas? : as imagens-marca no manual escolar / Isabel Farinha Book Publication Lisboa : Livros Horizonte, 2007 Description 183 p : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

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10.
Marketing para cosméticos : uma abordagem internacional / Mancía de Garcillán ; trad. Vertice Translate ; rev. téc. Rose Ghachache Book Publication São Paulo : Thomson Learning, 2007 LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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11.
Propaganda e promoção : uma perspectiva da comunicação integrada de marketing / George E. Belch, Michael A. Belch Book Publication São Paulo : Mcgraw-Hill, 2008 Description xxii, 818 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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12.
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Restrições na publicidade : o caso Central de Cervejas / Rita Alexandra Mota Ferreira Nogueira ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2014 Description 138 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Reference (2).

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13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch Book Publication New York : McGraw-Hill/Irwin, 2009 Description xxv, 838 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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14.
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O marketing e a comunicação em Portugal do fenómeno de vendas, Saga Twilight / Ana Costa ; orient. Isabel Romão Book Publication Lisboa : IPAM, 2011 Description 113 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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15.
Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru Book Publication New York : Wiley, cop. 1996 Description 239 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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16.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch Book Publication Boston : Irwin, 1993 Description xviii, 836 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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17.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente... [et al.] Book Publication Fort Worth : The Dryden Press, cop. 1996 Description xx, 363 p. LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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18.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij Book Publication New York : Prentice Hall, 1994 Description xxii, 570 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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19.
O cibermarketing : modo de emprego / Edith Nuss ; trad. Vasco Farinha Book Publication Lisboa : Instituto Piaget, D. L. 2001 Description 382 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1). In transit (1).

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20.
Advertising and sales promotion strategy / Gerard J. Tellis Book Publication Massachusetts : Addison-Wesley, 1998 Description xvii, 483 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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