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1.
Kids as customers : a handbook of Marketing to children / James U. McNeal Book Publication New York : Lexington Books, 1992 Description 258 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
New Trends in Advertising Research / Francisco Costa Pereira, Peter Neijens, Jorge Veríssimo Book Publication Lisboa : Edições Sílabo, 2008 Description 478 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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3.
Buyer behavior in marketing strategy / John A. Howard Book Publication Englewood Cliffs : Prentice Hall, 1994 Description 603 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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4.
Consumption and marketing, macro dimensions ; ed. Russel W. Belk, Nikhilesh Dholakia, Alladi Venkatesh Book Publication Cincinnati : South-Western College Publishing, cop. 1996 Description XIII, 360 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Consumer behavior in marketing strategy / John A. Howard Book Publication Englewood Cliffs : Prentice Hall, 1989 Description 375 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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6.
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O impacto do marketing experiencial na fidelidade dos consumidores : a marca Nespresso / Luís Miguel Mota de Freitas ; orient. Caetano Alves Book Publication Aveiro : IPAM, 2012 Description 121 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Reference (1). In transit (1).

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7.
Consumer behavior / Leon G. Schiffman, Leslie Lazer Kanuk Book Publication Englewood Cliffs, N. J. : Prentice Hall, 1994 Description 684 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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8.
Consumer behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy Book Publication Lincolnwood : NTC Business Books, 1996 Description 626 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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9.
Consumer Behavior / Martin Evans, Ahmad Jamal, Gordon Foxall Book Publication West Sussex : John Wiley and Sons, 2006 Description 404 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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10.
Novos horizontes do marketing / coord. Carlos Melo Brito, Paulo de Lencastre Book Publication Alfragide : Dom Quixote, 2014 Description 271 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

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11.
Consumer behavior and marketing action / Enry Assael Book Publication Cincinnati : South-Western College Publishing, 1994 Description 749 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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12.
El universo del lujo : una visión global y estratégica para profesionales y amantes del lujo / Susana Campuzano García ; prólogo Prof. Fernando Sánchez García Book Publication Madrid : McGraw-Hill, cop. 2003 Description 346 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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13.
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Orientação do consumidor para a compra de roupa online / Aida Pereira dos Santos ; orient. Susana Loureiro Book Publication Aveiro : IPAM, 2011 Description 108 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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14.
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Journal of consumer Marketing / ed. Ross Mullner Periodical Publication [S.l.] : Emerald, [1984?] LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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15.
Why people buy / John O'Shaughnessy Book Publication New York : Oxford University Press, 1987 Description 194 p. ; 21 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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16.
Inside the mind of the shopper : the science of retailing / Herb Sorensen Book Publication EUA : Wharton School Publishing, 2009 Description xix, 227 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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17.
Speculations and trends : tendências 2010-2012 : global trends - Harvard trends / Pedro Barbosa Book Publication Porto : Vida Económica, 2010 Description 237 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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18.
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A influência do consumidor infantil na intenção de compra de produtos ecológicos / Eduarda Lima ; orient. Luísa Agante Book Publication Porto : IPAM, 2011 Description 82 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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19.
Império do luxo : a construção do sucesso / Cristina de Azevedo Rosa Book Publication Lisboa : Lidel, cop. 2010 Description 215 p., [8] f. il. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (4).

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20.
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A influência da atmosfera de um brewpub na experiência sensorial de consumo de cerveja artesanal / Paulo Gabriel Magalhães ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2019 Description 129 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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