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Successful product management : a guide to strategy, planning and development / Stephen Morse

Main Author Morse, Stephen, 1924- Edition 2nd ed. Publication London : Kogan Page, 1998 Description 150 p. Series Marketing in action series ISBN 0749427027 Topical name Marketing
Produtos
Novo produto - Lançamento
Marcas
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.62 MOR Available 5538
Total holds: 0

Contents

1. The need for product management
2. The role of the product manager
3. Developing the product plan: the market
4. Developing the product plan: the product
5. Developing the product plan: strengths and weakness
6. Developing the product plan: the marketing mix
7. Developing the product plan: communicating with customers
8. The product life cycle
9. Managing the brand
10. Developing new products
11. Control and communication

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