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Adland : a global history of advertising / Mark Tungate

Main Author Tungate, Mark Edition 2nd ed. Publication London : Kogan Page, 2013 Description x, 259 p. ISBN 9780749464318 Topical name Marketing
Comunicação
Publicidade - História CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.1(091) TUN 9771 Available 9771
Book Biblioteca IPAM Porto
659.1 TUN 10822 Available 10822
Total holds: 0

Contents

1. Pioneers of persuasion
2. From propaganda to soap
3. Madison Avenue aristocracy
4. Creative revolutionaries
5. The Chicago way
6. The Brit Pack
7. Eighties extravagance
8. The French Connection
9. European icons
10. Media spins off
11. Consolidation incorporated
12. Japanese giants
13. The alternatives
14. Dotcom boom and bust
15. Latin spirit
16. International outposts
17. Shooting stars
18. Controversy in Cannes
19. New frontiers
20. The agency of the future

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