Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IADE-UE | 659.3 SUL | Available | IA15710 |
Contents
Preface
Acknowledgements
Chapter 1: History and concept of the audience
Section 1: Audiences as objects
Chapter 2: Effects of media messages
Section 2: Audiences as institutional constructions
Chapter 3: Public opinion and audience citizenship
Chapter 4: Media ratings and target marketing
Section 3: Audiences as active users of media
Chapter 5: Uses and gratifications
Chapter 6: Interpreting and decoding mass media texts
Chapter 7: Reception contexts and media rituals
Section 4: Audiences as producers and subcultures
Chapter 8: Media fandom and audience subcultures
Chapter 9: Online, interactive audiences in a digital media world
Chapter 10: Conclusion: audience agency in new contexts
Index
About the author
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