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O papel do marketing experiencial na lealdade à marca : o setor automóvel / João Carlos de Matos Cunha Viana de Carvalho ; orient. António Mendes e Joaquim Casaca Book Publication Lisboa : IADE-UE, 2018 Description 127 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Traditional advertising ou branded content : fortalecer a lealdade no séc. XXI / João Xavier Ferreira Carvalho ; orient. António Mendes E-resource Publication Lisboa : IADE-UE, 2021 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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