A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Total Integrated Marketing provides an essential framework for designing and managing change so that companies can outperform their rivals. Containing a wealth of marketing tips and innovations easily adapted to any business, this is essential reading for all managers concerned about the future of their companies.

Índice: 1- Why total integrated marketing?; 2- Wow! What was that? Marketing in today's environment is at the speed of light; 3- The strategic marketing process: the foundation for total integrated marketing; 4- Marketing stewardship: the view from the top; 5- Market strategy: the force for integration; 6- Marketing and finance/accounting: building alliances around the real value drivers; 7- Marketing and operations: delivering "the goods"; 8- Marketing anda sales: synergizing strategy and sales; 9- Marketing and R&D: inspiring anda initiating innovation imperatives; 10- Marketing and costumer service: concentrating on the crunch when the customer meets the company; 11- Marketing and human resources: partnerships around people; 12- Making total integrated marketing the way of life in your company