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Marketing communications 2008-2009 / Graham Hughes, Chris Fill ; prop. The Chartered Institute of Marketing

Main Author Hughes, Graham Coauthor Fill, Chris Corporate Author (Secondary) The Chartered Institute of Marketing Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description 227 p. ISBN 9780750689670 Topical name Marketing
Marketing - Comunicação CDU 658.8:659.3
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:659.3 HUG 9170 Depósito 9170
Total holds: 0

CIM Coursebook

Contents

Unit 1 - Introduction to marketing communications
Unit 2 - Marketing communications mixes
Unit 3 - The marketing communications industry
Unit 4 - Relationships and marketing communications
Unit 5 - Marketing channels
Unit 6 - Communications strategies and the international context
Unit 7 - Media, creativity and product support
Unit 8 - Evaluating communications effectiveness
Appendix: Feedback and answers

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