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Meta-capitalism : the e-business revolution and the design of 21st century companies and markets / Grady Means, David Schneider ; for. James J. Schiro

Main Author Means, Grady Coauthor Schneider, David, 1959- Secondary Author Schiro, James J. Publication New York : Wiley, cop. 2000 Description 186 p. ISBN 0471393355 Topical name Marketing
Comércio eletrónico
Marketing digital CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 MEA 5487 Available 5487
Total holds: 0

Contents

Foreword
Introduction
1. The business-to-business e-business revolution begins: the "decapitalizing" of traditional companies
2. The dynamics of metacapitalism: value-added communities and metalmarkets
3. New business process models for B2B
4. "It´s alive!" The intelligent behavior of metcapitalist markets
5. Industry examples: B2B transformation and metamarket formation
6. The new economics of metacapitalism and performance measurement
7. Bubble in, bubble out, transformation: the organizational and change management challenge
Epilogue: A new world: closing the digital divide

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