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Marketing strategy : instructor's manual, test bank, and transparency masters to accompany / O. C. Ferrell, Michael D. Hartline, George H. Lucas Book Publication Ohio : South-Western/Thomson Learning, 2002 Description 261 p. LocationBiblioteca IPAM Porto Availability Available (1).

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Marketing strategy / O. C. Ferrell, Michael D. Hartline, George H. Lucas Book Publication Ohio : South-Western/Thomson Learning, 2002 Description XXVI, 469 p. LocationBiblioteca IPAM Porto Availability Available (1).

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