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Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom

Main Author Tom, Gail Publication Fort Worth : Harcourt College Publishers, cop. 2001 Description xxi, 121 p. Series Harcourt series in marketing ISBN 0030321212 Topical name Marketing
Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
366.1 TOM 7600 Available 7600
Total holds: 0

Contents

1. Understanding the consumer is the starting point
2. See the world the way the consumer sees the world~
3. What makes the consumer tick?
4. I can't get that song out of my head
5. I just feel like buying it
6. Buy it. It looks like you
7. Hmmm...I wonder what my friends would think
8. Birds of a feather flock together
9. How do you know if you're wet or not when you're underwater?
10. Logical, rational decision making...not!
11. Be careful, it can be dangerous out there

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