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Direct marketing : strategy, plannyng, execution / Edward L. Nash Book Publication New York : McGraw Hill, 1994 Description XXVI, 477 p. LocationBiblioteca IPAM Porto Availability Available (1).

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The direct marketing handbook / ed. Edward L. Nash Book Publication New York : McGraw Hill, 1992 Description xxxiii, 827 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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