Universidade Europeia - catalog › Results of search for 'Douglas B. Holt'

	1.	How brands become icons : the principles of cultural branding / Douglas B. Holt Book Publication Boston : Harvard Business School Press, 2003 Description 263 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	2.	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt, Douglas Cameron Book Publication Oxford : Oxford University Press, 2012 Description XV, 387 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)

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