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Analysis for marketing planning / Donald R. Lehmann, Russel S. Winer Book Publication Chicago : Irwin, 1997 Description XI, 211 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Product management / Donald R. Lehmann, Russell S. Winer Book Publication New York : McGraw-Hill, 2005 Description 494 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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Product management / Donald R. Lehmann, Russell S. Winer Book Publication New York : Irwin/McGraw-Hill, 1997 Description xix, 460, I-14 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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