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One to one web marketing : Build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel Book Publication New York : John Wiley Sons, cop. 2001 Description XV, 351 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Marketing one-to-one na web / Cliff Allen, Deborah Kania, Beth Yaeckel ; trad. Luciana Penteado Miquelino ; rev. téc. Telma Marcela Salviati Book Publication São Paulo : Pearson Education do Brasil, 2002 Description XXV, 384 p LocationBiblioteca IPAM Porto Availability Available (1).

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