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Principles of retailing / John Fernie, Suzanne Fernie, Christopher Moore

Main Author Fernie, John Coauthor Fernie, Suzanne
Moore, Christopher Publication Oxford : Butterworth-Heinemann, 2003 Description X, 382 p. ISBN 0-7506-4703-5 Abstract Resumo: This book takes an international approach reflecting the increasingly global nature of the field, and addresses the serious issues created by the 'wired consumer' and the interactive shopping revolution. Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations
 Índice: Part 1 - The changing retail environment; Part 2 - Managing the retail supply chain; Part 3 - Managing retail operations; Part 4 - Managing the future Topical name distribução
vendas a retalho CDU 658.86/.87
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.86/.87 FER 1706 Available 1706
Total holds: 0

Resumo: This book takes an international approach reflecting the increasingly global nature of the field, and addresses the serious issues created by the 'wired consumer' and the interactive shopping revolution.
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations

Índice: Part 1 - The changing retail environment; Part 2 - Managing the retail supply chain; Part 3 - Managing retail operations; Part 4 - Managing the future

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