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Managing customer value : creating quality and service that customers can see / Bradley T. Gale, Robert Chapman Wood

Main Author Gale, Bradley T. Coauthor Wood, Robert Chapman Publication New York : The Free Press, cop. 1994 Description XXII, 424 p ISBN 0029110459 Topical name satisfação do consumidor
marketing
qualidade CDU 658.89
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.89 GAL 3424 Available 3424
Total holds: 0

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