Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8:004.73 KLE 2999 | Available | 2999 | ||
Book | Biblioteca Universidade Europeia (QBN) | 658.8:004.73 KLE | Available | UE22161 |
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This book addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. índice: 1- Introduction to E-Business; 2- Understanding E-Business Technology; 3- E-Business communication; 4- E-Business distribution systems; 5- E-Business value strategies; 6- The individual and diffusion of innovations; 7- Information collection and use; 8- E-Business strategy; 9- E-Business management; 10- The political, legal, and ethical environments
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