Normal view MARC view ISBD view

Strategic electronic marketing : managing e-business / Brad Alan Kleindl

Main Author Kleindl, Brad Alan Publication Cincinnati : Thomson/South-Western, cop. 2001 Description xxi, p. : il. ; 342 cm ISBN 0-324-01319-1 Abstract Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This book addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. índice: 1- Introduction to E-Business; 2- Understanding E-Business Technology; 3- E-Business communication; 4- E-Business distribution systems; 5- E-Business value strategies; 6- The individual and diffusion of innovations; 7- Information collection and use; 8- E-Business strategy; 9- E-Business management; 10- The political, legal, and ethical environments Topical name Marketing - Marketing estratégico
Marketing digital
CDU 658.8:004.73
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:004.73 KLE 2999 Available 2999
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 KLE Available UE22161
Total holds: 0

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This book addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. índice: 1- Introduction to E-Business; 2- Understanding E-Business Technology; 3- E-Business communication; 4- E-Business distribution systems; 5- E-Business value strategies; 6- The individual and diffusion of innovations; 7- Information collection and use; 8- E-Business strategy; 9- E-Business management; 10- The political, legal, and ethical environments

There are no comments for this item.

Log in to your account to post a comment.