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1.
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Brand equity FM : o valor das marcas e as estações de rádio / António Manuel Campos Mendes ; orient. João Ferreira Book Publication Lisboa : ISCTE, 2000 Description 206 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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The brand JIT Model : just-in-time sync metrics for brand development and SMEs innovation / Carlos Alves Rosa, António Mendes Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 291-298 LocationBiblioteca IADE-UE Availability Available (1).

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O incentivo ao engagement na brand experience : aplicação Cuckuu / Marcela Elisa Vieira de Sousa ; orient. António Mendes Book Publication Lisboa : IADE-UE, 2018 Description 163 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Marca low cost online CheapShopDC : projeto, criação, divulgação / Diana Pinto Coutinho Book Publication Lisboa : IADE-UE, 2018 Description 192 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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O papel do marketing experiencial na lealdade à marca : o setor automóvel / João Carlos de Matos Cunha Viana de Carvalho ; orient. António Mendes e Joaquim Casaca Book Publication Lisboa : IADE-UE, 2018 Description 127 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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JPB brand mastery / João Pedro Antunes Boavida Book Publication Lisboa : IADE, 2010 Description 111 p. : il. ; 30 cm + CV LocationBiblioteca IADE-UE Availability Reference (2).

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A profissão youtuber em função do humor / Carlos Eduardo Barbosa de Sousa Book Publication Lisboa : IADE-UE, 2019 Description 83 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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As marcas e o som na publicidade radiofónica / Ana Filipa Lourenço Cantanhede Book Publication Lisboa : IADE-UE, 2018 Description 117 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Estratégia de divulgação e implementação do Quickball / Francisco Manuel Pereira Cruz Book Publication Lisboa : IADE, 2012 Description 79 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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10.
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Os consumidores nas redes sociais : as suas motivações e as percepções das marcas / Soraia Inês Pires de Oliveira Book Publication Lisboa : IADE-UE, 2018 Description XX, 129 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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11.
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O papel da marca no mercado liberalizado de energia elétrica : o estatuto de brand love / Ana Rita Gomes Batista Book Publication Lisboa : IADE-UE, 2017 Description XXV, 160 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Sinergia sensorial na era do consumidor emocional : Sensorial synergy in the age of the emotional consumer / André Eugénio Filipe ; orient. Valter Cardim e António Mendes Book Publication Lisboa : IADE, 2011 Description XIV, 104 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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Relatório de estágio na Creative Minds : projeto Portal Doentes.Org - Desenvolvimento de estratégia digital / Margarida Silvério Perdigão ; orient. António Mendes E-resource Publication Lisboa : IADE-UE, 2023 Description 77 p. LocationBiblioteca IADE-UE Availability Reference (1).

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14.
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Mechuar Café-Bar : Ericeira : cultura de emoções / Ana Lúcia Luís da Silva Book Publication Lisboa : IADE, 2008 Description pag. variada : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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Direção de arte para um álbum de música : um caso real / Ruan Alves Melo E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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16.
Convergence culture : where old and new media collide / Henry Jenkins Book Publication New York : New York University Press, 2008 Description 353 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (2).

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17.
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Radio and social media : RFM case study / Maria Silvia Mariani ; orient. António Mendes Book Publication Lisboa : IADE-UE, 2018 Description 147 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Comunidades de marca e meios sociais : o caso da rádio no Facebook / António Manuel Campos Mendes Book Publication Lisboa : ISCSP, 2016 Description XVII, 488 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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19.
Branding : a gestão da marca / António Mendes ; coord. Rodrigo Cunha Book Publication Lisboa : Edições IADE, 2014 Description 316 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (6). Reference (4). Checked out (2).
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20.
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Re-branding IDF / Catarina Mafalda de Lopes Antunes Book Publication Lisboa : IADE, 2009 Description 89 p., [48] f. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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