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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany

Main Author Jewler, A. Jerome Coauthor Drewniany, Bonnie L. Edition 6th ed. Publication Belmont : Waddsworth Publishing Company/ITP, 1998 Description 322 p. ISBN 0534522637 Topical name Comunicação
Publicidade
Criatividade
Rádio
Televisão
CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.1 JEW 5183 Available 5183
Total holds: 0

Contents

1. Solving the problem, finding the difference
2. Capturing your creative potential
3. Targeting a diverse marketplace
4. Fact-finding: the basis for effective creative work
5. Strategy
6. Working in print
7. Designing to communicate
8. Writing to radio
9. Working in television
10. Using direct marketing to build lasting relationships
11. Retail advertising
12. Convincing the client
13. Now it´s time to land that job

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