Porter, Michael E., 1947- Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter

Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter . - New York : The Free Press, 1998 . - xx, 396 p. : il. 24 cm . - 0684841487

Gestão estratégica / Competitividade /

005.21 /

005.21 POR (Biblioteca Universidade Europeia (QBN)) - UE16026