Martin, Roger The design of business : why design thinking is the next competitive advantage / Roger Martin

The design of business : why design thinking is the next competitive advantage / Roger Martin . - Boston : Harvard Business Press, 2009 . - XIII, 191 p. 21 cm . - 9781422177808

Design - Gestão / Design thinking / Criatividade em negócios / Pensamento criativo / Conhecimento - Gestão / Business design /

74:658 /

74:658 MAR (Biblioteca IADE-UE) - IA14132