Marketing strategy & competitive positioning / Graham J Hooley... [et al.]

Marketing strategy & competitive positioning / Graham J Hooley... [et al.] . - 6th ed. . - Harlow : Pearson, 2017 . - XV, 569 p. . - 978-1-292-01731-0

Marketing / Marketing estratégico /

658.8 /

658.8 [E] MAR 10980 (Biblioteca IPAM Porto) - 10980