Marketing strategy & competitive positioning / Graham J Hooley... [et al.]
Marketing strategy & competitive positioning / Graham J Hooley... [et al.]
. - 6th ed.
. - Harlow : Pearson, 2017
. - XV, 569 p.
. - 978-1-292-01731-0
Marketing / Marketing estratégico /
658.8 /
658.8 [E] MAR 10980 (Biblioteca IPAM Porto) - 10980