Porter, Michael E., 1947- Competitive strategy : techniques for analysing industries and competitors / Michael Porter

Competitive strategy : techniques for analysing industries and competitors / Michael Porter . - New York : The Free Press, 1980 . - xx, 396 p. . - 0029253608

Gestão / Competitividade / Gestão estratégica /

005.21 /

658 POR (Biblioteca IADE-UE) - IA2465
658:005.21 POR 722 (Biblioteca IPAM Porto) - 722
005.21 POR/CS (Biblioteca IPAM Lisboa) - 8968