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Branding and Brand Equity / Kevin Lane Keller

Main Author Keller, Kevin Lane, 1956- Publication Massachusetts : Marketing Science Institute, 2002 Description 86 p Series Relevant Knowledge Series ISBN 0965711420 Topical name Marcas - Conceptualização - Desenvolvimento de ideias
Brand equity CDU 659.12
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.12 KEL Available UE19152
Total holds: 0

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