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Media audiences : effects, users, institutions, and power / John L. Sullivan

Main Author Sullivan, John L. Publication Los Angeles : Sage, 2013 Description xvi, 261 p. ; 23 cm ISBN 9781412970426 Abstract Contents Preface Acknowledgements Chapter 1: History and concept of the audience Section 1: Audiences as objects Chapter 2: Effects of media messages Section 2: Audiences as institutional constructions Chapter 3: Public opinion and audience citizenship Chapter 4: Media ratings and target marketing Section 3: Audiences as active users of media Chapter 5: Uses and gratifications Chapter 6: Interpreting and decoding mass media texts Chapter 7: Reception contexts and media rituals Section 4: Audiences as producers and subcultures Chapter 8: Media fandom and audience subcultures Chapter 9: Online, interactive audiences in a digital media world Chapter 10: Conclusion: audience agency in new contexts Index About the author Topical name Audiências
Meios de comunicação
Massas - Comunicação CDU 316.77
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
659.3 SUL Available IA15710
Total holds: 0

Contents

Preface
Acknowledgements
Chapter 1: History and concept of the audience
Section 1: Audiences as objects
Chapter 2: Effects of media messages
Section 2: Audiences as institutional constructions
Chapter 3: Public opinion and audience citizenship
Chapter 4: Media ratings and target marketing
Section 3: Audiences as active users of media
Chapter 5: Uses and gratifications
Chapter 6: Interpreting and decoding mass media texts
Chapter 7: Reception contexts and media rituals
Section 4: Audiences as producers and subcultures
Chapter 8: Media fandom and audience subcultures
Chapter 9: Online, interactive audiences in a digital media world
Chapter 10: Conclusion: audience agency in new contexts
Index
About the author

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