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The design of business : why design thinking is the next competitive advantage / Roger Martin

Main Author Martin, Roger Publication Boston : Harvard Business Press, 2009 Description XIII, 191 p. ; 21 cm ISBN 9781422177808 Topical name Design - Gestão
Design thinking
Criatividade em negócios
Pensamento criativo
Conhecimento - Gestão
Business design CDU 74:658
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
74:658 MAR Available IA14132
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