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Anatomy of a trend / Henrik Vejlgaard

Main Author Vejlgaard, Henrik Publication [S. l.] : Confetti Publishing, cop. 2008 Description 249 p. ; 23 cm ISBN 9781939235046 Topical name Tendências
Estilos
Mudança social
Cultura - Sociologia CDU 316.7
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
366.1 VEJ/D Available 12060
Book Biblioteca Universidade Europeia (QBN)
366.1 VEJ Available 9845
Total holds: 0

Table of contents

Introduction: From Intuition to Knowledge

Chapter 1: An Unsolved Mistery
Investing the Trend Process

Chapter 2: The Cast of Characters
Trend Creators and Trendsetters

Chapter 3: What's the Motive?
Psychology at Work

Chapter 4: The Setting
Where Worldwide Trends Begin

Chapter 5: The Plot Thickens
Dissecting Real-Life Trends

Chapter 6: Towards the Climax
Identifying the Final Clues

Chapter 7: Anticlimax
Ups and Downs for Business

Epilogue: A Continuing Story: The Future of Trends

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