Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8.012.1 CRA | Available | 9847 |
Table of contents
1. Marketing Research in a Global Environment
2. Designing International Marketing Research
3. Secondary Data Sources
4. Uses of Secondary Data
5. Structuring Primary Data Collection
6. Establishing the Comparability of Multicountry Data
7. Nonsurvey Data Collection Techniques
8. Survey Instrument Design
9. Sampling and Data Collection
10. Multicountry Scales
11. Analysis of Multicountry Data
12. Assessing Differences in the Structure of Variables
13. The International Marketing Information System
14. Challenges Facing International Marketing Research
15. Future Directions in International Marketing Research
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