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Business research methods / Emma Bell, Alan Bryman, Bill Harley

Main Author Bell, Emma Coauthor Bryman, Alan
Harley, Bill
Edition 5th ed. Publication Oxford : Oxford University Press, cop. 2019 Description xli, 642 p. ISBN 9780198809876 Topical name Investigação - Métodos
Metodologia científica
Dados - Análise
CDU 001.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
001.8 BRY/BEL Available 9869
Book Biblioteca IPAM Porto
303.01/.8 BEL 10977 Available 10977
Total holds: 0

Contents

Part I - The research process

1. The nature and process of business research
2. Business research strategies
3. Research designs
4. Planning research project and developing research questions
5. Getting started: reviewing the literature
6. Ethics in business research
7. Writing up business research

Part II - Quantitative research

8. The nature of quantitative research
9. Sampling in quantitative research
10. Structured interviewing
11. Self-completion questionnaires
12. Asking questions
13. Quantitative research using naturally occurring data
14. Secondary analysis and official statistics
15. Quantitative data analysis
16. Using IBM SPSS statistics

Part III - Quantitative research

17. The nature of qualitative research
18. Sampling in qualitative research
19. Ethnography and participant observation
20. Interviewing in qualitative research
21. Focus groups
22. Language in qualitative research
23. Documents as sources of data
24. Qualitative data analysis
25. Computer-assisted qualitative data analysis: using Nvivo

Part IV - Mixed methods research

26. Breaking down the quantitative/qualitative divide
27. Mixed methods research: combining quantitative and qualitative research

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