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The product book / Josh Anon, Carlos González de Villaumbrosia

Main Author Anon, Josh Coauthor González de Villaumbrosia, Carlos Publication [s. l.] : Product School, cop. 2017 Description 302 p. : il. ; 22 cm ISBN 978-0-9989738-1-4 Topical name Produto - Gestão CDU 658.62
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia
658.62 ANO Available 9826
Book Biblioteca Universidade Europeia
658.62 ANO/D Available 9827
Total holds: 0

Table of contents:

1. What Is Product Management
2. Strategically Understanding a Company
3. Creating an Opportunity Hypothesis
4. Validating Your Hypothesis
5. From Idea to Action
6. Working with Design
7. Working with Engineering
8. Bringing Your Product to Market
9. Finishing the Product-Development Life Cycle

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