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Cases in strategic management / Fred R. David

Main Author David, Fred R. Edition 5th ed. Publication Englewood Cliffs : Prentice Hall, cop. 1995 Description xv, C713 p. : il. ; 26 cm ISBN 0-02-327869-2 Topical name Estratégia
Caso - Estudo
Gestão estratégica CDU 658:005.21
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Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca Universidade Europeia (Lispólis)
658:005.21 DAV Available Doação Pinto e Castro UE23532
Total holds: 0

Contents

Part I - Case analysis

How to analyze a business policy case:

What is a business case?
Guidelines for preparing case analysis
Preparing a case for class discussion
Preparing a written case analysis
Making an oral presentation
Fifty tips for success in case analysis

Part II - The cases

Service organizations:

Banking
Retailing
Small business / Entrepreneurship
Nonprofit
Lodging and gaming

Manufacturing organizations:

Railroading
Recreation
Aircraft
Forest products
Shoes and apparel
Computers
Publishing
Appliance
Conveyor systems
Food

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