Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

The business marketing course : managing in complex networks / David Ford

Main Author Ford, David Publication Chichester : Wiley, cop. 2002 Description xv, 238 p. : il. ; 24 cm ISBN 0-471-87722-0 Topical name Marketing CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca Universidade Europeia (Lispólis)
658.8 FOR/BUS Available Doação Pinto e Castro UE23525
Total holds: 0

Contents

1. Understanding business marketing and purchasing
2. Business marketing and networks
3. Understanding technology in business networks
4. Understanding customers
5. Managing relationships with customers
6. Building offering: developing the promise
7. Transferring the offering: fulfilling the promise
8. Price, costs and value
9. Developments in business marketing
10. Developing marketing strategy

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer