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The case study handbook : a student's guide / William Ellet

Main Author Ellet, William Edition revised ed. Publication Boston : Harvard Business Review Press, cop. 2018 Description vi, 253 p. : il. ; 24 cm ISBN 9781633696150 Topical name Ciências sociais - Metodologia
Estudo de casos
Gestão CDU 303.43
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
303.43 ELL Available UE23545
Total holds: 0

Table of Contents

Introduction

1. What Is the Case Method? What's in It for You?

Part I - Analyzing Cases

2. What Is a Case?
3. The Skills You Need to Read and Analyze a Case
4. How to Analyze Decision Scenario Cases
5. How to Analyze Evaluation Scenario Cases
6. How to Analyze Problem-Diagnosis Scenario Cases

Part II - Discussing Cases

7. How to Prepare and Discuss Cases

Part III - Writing about Cases

8. How to Write Case-Based Essays
9. How to Write Decision Scenario Essays
10. How to Write Evaluation Scenario Essays
11. Writing about Problem-Diagnosis Scenarios

Part IV - Cases for Analysis and Writing

General Motors: Packard Electric Division
Malaysia in the 1990s (A)
Allentown Materials Corporation: The Electronic Products Division (Abridged)

Part IV - Study Guides for Case Analysis and Writing

Study Guide for Decision Scenario Cases
Study Guide for Evaluation Scenario Cases
Study Guide for Problem-Diagnosis Scenario Cases

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