Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IADE-UE | 658.8:659.3 CLO | Available | IA14166 | ||
Book | Biblioteca IPAM Porto | 658.8:659.3 CLO 10902 | Available | 10902 |
PART 1
The IMC Foundation
1- Integrated Marketing Communications
2- Brand Management
3- Buyer Behaviors
4- The IMC planning process
PART 2
IMC Advertising tools
5- Advertising campaign management
6- Advertising design
7- Traditional media channels
PART 3
Digital and alternative marketing
8- Digital Marketing
9- Social Media
10- Alternative Marketing
PART 4
IMC Promotional tools
11- Database and direct response marketing and personal selling
12- Sales promotions
13- Public relations and sponsorship programs
PART 5
IMC Ethics, regulation, and evaluation
14- Regulations and ethical concerns
15- Evaluating and integrated marketing program
The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts
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