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Brand management : co-creating meaningful brands / Michael Beverland

Main Author Beverland, Michael Publication Los Angeles : Sage, 2018 Description XVI, 400 p. : il. ; 24 cm ISBN 9781473951983 Topical name Branding
Marca - Gestão
Brand equity
Criação coletiva
Marca - Criação
CDU 658
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Item type Current location Call number Status Date due Barcode Item holds
658.8[M] BEV Available IA13870
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