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Marketing of the life sciences : a new framework and research agenda for a nascent field / Stefan Stremersch, Walter Van Dyck

Main Author Stremersch, Stefan Coauthor Van Dyck, Walter Analytic Journal of marketing, 4 (July 2009), vol. 73, p. 4-30 Topical name Marketing
Investigação científica
Biotecnologia
Aconselhamento médico
Vendas
Produtos farmacêuticos CDU
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Article Biblioteca IADE-UE
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