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Consumer behaviour : a European perspective / Michael R. Solomon... [et al.]

Coauthor Solomon, Michael R., 1956-
Bamossy, Gary
Askegaard, Soren
Hogg, Margaret K. Edition 5th ed. Publication England : Pearson Education, 2013 Description XXIII, 672 p. ISBN 9780273772729 Topical name Consumo
Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
366.1 EAS Available IA12487
Book Biblioteca Universidade Europeia (QBN)
366.1 CON 9653 Available 9653
Total holds: 0

Table of contents

Part A - Consumers in the marketplace

1. An introduction to consumer behaviour
2. A consumer society
3. Shopping, buying and evaluating

Part B - How consumers see the world and themselves

4. Perception
5. The self
6. Motivation, values and lifestyles

Part C - Consumer as decision-makers

7 - Learning and memory
8. Attitudes
9. Individual decision-making

Part D - European consumers and their social groups

10. Groups and social medial
11. European family structures, household decision-making and age cohorts
12. Income and social class

Part E - Culture and European consumers

13. Culture and consumer behaviour
14. Cultural change processes
15. Consumption and cultural differences

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