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Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Soren Askegaard

Main Author Solomon, Michael R., 1956- Coauthor Bamossy, Gary
Askegaard, Soren Edition 2nd ed. Publication Harlow : Prentice Hall, 2002 Description XXIII, 630 p. ISBN 027365182X Abstract Contents 1. Consumers in the marketplace 2. Consumers as individuals 3. Consumers as decisions markers 4. A portrait of European consumers 5. Culture and European lifestyles Topical name Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
366.1 SOL 7297 Presencial/Restrito 7297
Total holds: 0

Contents

1. Consumers in the marketplace
2. Consumers as individuals
3. Consumers as decisions markers
4. A portrait of European consumers
5. Culture and European lifestyles

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